Victor Ide 
Updated June 12, 2020 The About Us page is usually one of the most visited pages on your site. It is a critical part of your website that helps build trust and credibility. It’s an opportunity to “humanize” your brand and give visitors an insight into who you are and how you think. And, it’s … Read more
This is my hope for you. Like most business owners, you are probably distracted and overwhelmed by the possibilities of doing business online. It is true that the Internet is a game changing tool for collecting leads, attracting customers, growing a business, finding staff, providing awesome customer service and building communities. It is also … Read more
This is the second in a series of articles designed for small businesses who want to improve SEO (search engine optimization) on their website. If you have not already done so, you may want to check out my previous article The Ultimate Small Business SEO Checklist – Month 1 before moving on to Month 2. … Read more
You are a small business owner who wants to grow your business. You have a website but you know you can do more to rank on page one of Google and beat your competition. But, where do you start? With this Ultimate Small Business SEO Checklist, you will gain the knowledge and tools necessary to … Read more
I heard a drag name the other day that was absolutely hilarious. She is actually a local drag performer here in Palm Springs. Being a website designer, the first thing I did was check to see if she had a website. Alas, she did not. Then, I went to a domain registrar website to see … Read more
I’m excited to announce the launch of the Senior Living Options of the Desert website. This is a project I worked on with Leann Dale, the owner of Senior Living Options of the Desert. This is a wonderful organization that offers a free service to families who are looking for assisted living, residential care facilities, … Read more
If you read anything about SEO and how to improve your businesses’ website ranking on Google, you’re sure to find a lot of information on the importance of providing quality content. But, what is quality content? And, how does it help SEO? To answer that question we have to take a look at what Google … Read more
Local business directory listings are online directories that contains your company’s Name, Address and Phone Number (NAP) along with other details about your business. You most certainly have heard of local business listings like Yelp, Foursquare and Yellow Pages. These are websites where local businesses can create free local business listings. And, there are many … Read more
When a person searches for something on Google like a product, service or directions to your location, they are entering in keywords. A keyword can be one word or a series of words otherwise knows as long-tail keywords. Knowing how to research keyword competition is crucial in understanding what keywords your potential customers are searching … Read more
Does blogging help SEO? I get this question a lot from small business owners. First of all, having a blog on your website isn’t in and of itself a ranking factor. However, having a blog does contribute to many of the key ranking factors that the search engines look at when ranking websites. Therefore, blogging … Read more