If you read anything about SEO and how to improve your businesses’ website ranking on Google, you’re sure to find a lot of information on the importance of providing quality content. But, what is quality content? And, how does it help SEO? To answer that question we have to take a look at what Google is doing and what their ultimate goals are for search. Search is evolving and it will be a big factor in determining what quality content is for your local business website and blog.
High Quality Content and SEOFirst of all, let’s be clear. Google is changing the way it views search. They have been focusing more and more on quality content as a clear ranking factor. If you look at Google’s Quality Guidelines, you’ll see that they clearly spell out what they are looking for. These are their exact words:
- Make pages primarily for users, not search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings.
- Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.