You need to get your About Us Page Right!The About Us page is usually one of the most visited pages on your site. It is a critical part of your website that helps build trust and credibility. It’s an opportunity to “humanize” your brand and give visitors an insight into who you are and how you think. And, it’s a chance to build trust, credibility and confidence with your potential customers. But, most importantly, it’s proven to convert more visitors to paying customers. So, why wouldn’t you want to get this right? Unfortunately, this is where many businesses fail. Let’s take a look at why your About Us page is so important and how you can write a great one for your website.
Consumers Want To Know What Makes You TickConsumers today want to know who is behind a brand and what makes it tick. The internet is very impersonal and consumers are skeptical by nature. Your About Us page is prime real estate on your website and is your opportunity to break through all that and create a connection with your visitors. When a visitor visits your About Us page, they are looking for answers to questions like:
- Is this a big company or a small one?
- Are you a private, public or family-owned business?
- Where are you located?
- Who is the top dog at your company?
- How long have you been in business?
- What makes your company special?
- What are your core values?
- Why should I buy from you?